If you’re doing Direct Marketing you might want to check if you can answer a clear “Yes” to the following FIVE questions…
1. Does your message appeal to the emotions rather than logic, rational analysis?
2. Have you made ONE clear offer?
3. Is your offer the STRONGEST it can possibly be?
4. Do you include a guarantee of satisfaction?
5. Are there testimonials to support the results your product or service achieves?
That’s five to be getting on with…
And by the way, there are probably another 20 to 30 questions you need to be able to answer Yes to.
If you want your marketing to get the best results.
Keep asking questions of your product or service.
Keep thinking like your customers and clients.
Keep providing the answers.