When it comes to adverts, landing pages or sales letters, there’s no doubt that the headline plays a massive part in deciding whether or not your marketing is successful.
One of the ways to help you get writing that all-important, attention-grabbing announcement is to start short.
Begin by jotting down a word that’s relevant to your offering and could potentially be a headline in itself.
A one-word headline could be:
That last one doesn’t have to offer what’s in the headline!
It’s been used in college papers just before the end of the school year to attract the attention of students. The ad might say:
First sentence: OK, now we’ve got your attention, here’s how to get the most money for your used text books…”
Or try TWO-word headlines.
Which of the following catches your eye?
- Free Money
- Good Riddance
- Public Speaking
- Head Cold
- Itchy Scalp?
- Extras Wanted
- Fire Risk
- Jobs Alert
And next you could try a THREE-word headline.
- Burn Fat Faster
- Make Money Fast
- Turbocharge Your Profits
- Double Bonus Sale!
- Get August Free
- Take This Test
- Location, Location, Location
- Build Your Home
When you have these words they might just be the key words you’re looking for as part of a bigger headline.
Take some of the THREE-word examples above and you could turn them into:
“Burn Fat Faster – Lose 2 Stone in Six Weeks Or Your Money Back”
“Double Bonus Sale – Ends 5pm Bank Holiday Monday!”
“Buy the July Issue – Get August FREE”
“Take This Test – Discover If You Have What It Takes To Reach The Top”
And here’s another reason why coming up with one, two and three-word headlines is an excellent exercise for you.
Social Media Marketing…
Have you noticed that for Facebook Ads, Google Ads, LinkedIn Ads and any other ads like these ones… you only get a very small amount of words to use.
So, practising coming up with SHORT headlines is GREAT training for coming up with your Social Media marketing copy.
Go ahead. Try it.