Osbornes – Making Marketing a Piece of Cake
… A cafe which knows the first rule of marketing.
The only reason you are seeing this picture…
… is because I was lured into Osbornes by the window display.
It stopped me in my tracks as I was walking by.
A simple display. A table. Seven cakes.
A portrait to make the mouth water. Different textures, different colours, different flavours.
I had to try one.
Attention grabbed. Attention held. Step 1 complete.
Now the product had to deliver.
Which it did.
The coffee was a good flavour.
The coffee crunch cake was delicious. Moist, not too firm and with a buttery icing on top. It went down very easily with the caffeine.
A woman, who appeared to be the owner, came over to my table.
“How’s the cake?”, she asked.
“Really good. Very tasty”, I replied. “Who makes the cakes?”, I added.
“I made the one you’re eating. So I’m glad you like it”, came the reply.
See how easy it is to create a good impression in business and marketing.
Create a window display which wows.
Offer friendly and efficient service from the counter.
Build a connection through conversation with the customer.
Ask for feedback.
Simple things done well can make all the difference.
Osbornes is not a cafe which has been around for years. At the time of writing it’s less than a year since it opened in this city location.
I have a feeling it will be around for a few more years to come.
How can you do some simple things for your business?
Should be a piece of cake.