If you are in business perhaps we can agree on something.

For people to buy your products and services they need to find out about them. That means you have to do marketing. If we can agree on that, maybe we can also agree on something else.

To do marketing you’re going to need words:

• Words for your website.
• Words for your sales letters and landing pages.
• Words for your email marketing campaigns.
• Words for your leaflets, brochures, flyers or e-book.
• Words for your Social Media – your blog, Facebook page, LinkedIn page and so on.

And unless you’re a natural …

It’s best to avoid making the biggest mistake most entrepreneurs make with their marketing. They try to write sales copy themselves, instead of leaving it to a professional. Someone who has the training and experience. Someone who understands what works and what doesn’t. Someone who knows how to write words that get results.

And there are many reasons why it makes sense to leave this stuff to a freelance copywriter, here are just a few:

• You understand marketing but HATE writing copy
• You can write copy but just don’t have the time to do it
• You’ve tried writing sales copy but are not yet getting the results you want
• You have an idea of what you want to say but don’t know how to structure your marketing campaign

Remember, writing words that SELL is an art. You cannot leave it to luck. Getting it wrong can lose you sales and turn away prospects. That means lost income and lost profits. You want to make the right impression first time.

A copywriter is a professional writer. He or she writes words for a LIVING. A business copywriter knows the tools and techniques to write copy that does the job you want it to do. They make EVERY word count. When you want expertise and experience you see a specialist.

Think about it.

A successful athlete uses a coach to help them maximise their performance on track or field. A couple who want a big extension on their family home might employ an architect to design it for them so it’s perfectly planned. An entrepreneur employs an accountant because they don’t want the hassle of paperwork or because they want the most tax efficient way to run their business. Or both.

In the same way.

You might consider hiring a freelance copywriter because they can write precision copy that sells, puts your message across in line with your brand and gets results. And it’s not just help with the writing. A professional copywriter may also be able to assist with design, layout and colours for your next publication, upgrading your website or the technical bits of putting together a Social Media campaign. And if not, they’ll probably know other experts who can.

There’s more to copywriting than meets the eye.